In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. Everything changed in 1996, however, when he invented the Tight Lies fairway wood. Designed with the traditional head shape upside down, which both lowered the center of gravity and increased the hitting surface, the resulting club was easier to hit. Suddenly, Adams and his club became overnight sensations and sales skyrocketed, earning numerous industry awards. This rags-to-riches story suggests how you, too, can make your entrepreneurial dreams come true.Customer Review: Not Exactly Wowed
Barney Adams' determination and personal sacrifice is clearly articulated in the book. Following a complete accounting of how Adams Golf finds itself and reaches stability the book fails to take the next step in the life-cycle approach to strategic management with a discussion of how Adams has and will continue to re-event itself to prevent decline and future failure. Part Two "Inside the Golf Equipment Industry" was not very "inside".
Customer Review: Fun read with an excellent message
As one reviewer already noted, the message regarding the WOW factor is simple, but too often overlooked. Anyone in sales or product development should ask themselves what their WOW factor is. Answer that question and you'll increase your market share, as Adams did. Beyond the business case, the book was a fun and interesting read. I'm a little biased, as I was an early adopter of the Tight Lies club, so I immediately knew what Adams was referring to when I saw the title of the book.
